How Consumers Assess the Value of Advertising
PDF) Determinants of Consumers' Attitude towards Advertising in Nepal | Sajeeb Shrestha, PhD - Academia.edu
The Dimensionality of Beliefs toward Advertising in General: Journal of Advertising: Vol 18, No 1
Your Brand's Market Exposure - Red Chalk Studios
Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
adexposures
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1 Consumer Attitude toward Advertising: A Comparison between the U.S. and China Jun Yu Joyce Zhou. - ppt download
A Study of the Effects of Online Advertising: A Focus on Pop-Up and ...
Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications - Anthony Grimes, Philip J. Kitchen, 2007
The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in the Netherlands and Belgium | ACR
consumer attitude towards mobile advertising and its impact - CASA
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes) - Document - Gale Academic OneFile
UvA-DARE (Digital Academic Repository)
Full article: Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
PDF) Understanding consumers attitude toward advertising | Ping Zhang - Academia.edu
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
PDF) Attitudes Toward Advertising
Bauer & Greyser: Advertising in America: The Consumer View
Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
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Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
プレゼンテーション
PDF) Effects of Disliked Executional Techniques in Advertising: A Five Country Comparison | David Waller - Academia.edu
